A less onerous version of Internet user privacy legislation is on its way to the Senate.
The measure (SB 1734), worn by Fleming Island Republican Sen. Jennifer Bradleywould give consumers the right to control how their personal information is shared and sold online. This data helps businesses learn more about individual consumers and deliver targeted ads.
Bradley revised the Florida Privacy Protection Act, with amendments passed Tuesday to narrow the scope of proposed legislation identified as a government priority. Ron DeSantis.
“Today’s Internet is a one-way street where the most intimate details of a consumer’s life that the consumer normally does not know are monitored and sold to the highest bidder,” said Bradley. “The financial success of these companies that market our private lives stems from a lack of consumer knowledge and consent to this process.”
With the latest changes, the proposal would only apply to companies that buy, sell, or share personal information of 100,000 or more users annually, or generate at least 50% of their annual worldwide revenue from selling or sharing personal information about consumers. Companies that operate within the framework of the requirements of the federal sector, such as B. banks and healthcare would be excluded.
Bradley also established itself on July 1, 2022, the effective date of the provisions of the proposal.
As with the original billing language, adult consumers could opt out of selling their data, while minors would have to choose. Users could also opt out of targeted advertising.
On request, companies would have to share what information they have, how they get it and how they use it.
Bradley’s amendment also removed a provision that would have allowed individuals to file lawsuits for violations of state law. Instead, responsibility would now rest with the Attorney General’s office.
This dispelled concerns from legal groups like the Florida Justice Reform Institute and its president. William Large, who feared the broad language of the Personal Data Act could lead to potential class action lawsuits. However, the revised language encountered resistance from the Democrats.
St. Petersburg Republican Senator Jeff Brandes Still had concerns about the cost of legislation to businesses. And with the new thresholds for the introduction of the bills, he feared that some companies might deliberately stay within those limits to avoid regulation.
He feared that the complex amendment tabled the day before the committee was problematic for the panel.
“For a state that values security in business … this bill is full of uncertainty for me because if all 20 of us were cornered, we would give you radically different answers about what this bill does,” Brandes said.
Bradley defended the changes, however.
“The only certainty in this area is that we have companies collecting unknown amounts of information about Florida consumers,” she said. “They sell it and they monetize it, and that’s for sure, and I don’t share the confidence that the federal government will step in in time and step up protection for Floridians.”
The bill would add biometrics to the list of protected information. This builds on Sprowls’ calculation, the DeSantis signed into law last yearThis makes Florida the first state to guarantee DNA privacy for customers’ life, disability, and long-term care insurance.
The McFarland bill is awaiting a hearing on its final committee, the House Commerce Committee.
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