ADA Net Accessibility Litigations Anticipated to Escalate – The Device Small Companies Must be Utilizing to Defend Themselves
The market is increasingly inundated with accessibility complaints, and that means that small and medium-sized businesses across the country need to think seriously about taking the necessary steps to make their websites accessible. Surprisingly, it is the company’s websites that are particularly vulnerable given the speed with which these small businesses are getting caught up in ADA compliance lawsuits across the country.
ADA compliance refers to the Americans with Disabilities Act of 1990. It is a civil rights law that goes far beyond ensuring accessible parking spaces. The law requires a company to ensure that its website is fully accessible, as such a website is legally “public”.
In 2020, 3,550 digital accessibility cases were submitted, an increase of 22.8% over the previous year. Law firms seem to target smaller businesses more than others. This should be a cause for concern as it shows that these companies can quickly assess whether a company has done adequate work to properly make their website accessible. Just ignoring the problem and hoping you don’t get drawn into the lawsuit is the riskiest approach, and it can get terribly expensive if you get sued.
The best approach you can take is to be proactive.
So how do you know if your website is ADA Compliant? Websites that do not contain a clickable ADA Accessible icon are not ADA compliant. It’s that simple. ADA-compliant websites contain an icon that visitors can click to set their accessibility profile. The website is then automatically optimized based on the accessibility settings of the individual viewer.
LevelField.ai has an excellent solution for making websites ADA compliant. LevelField.ai does a comprehensive analysis of your website to find the weak spots that need your attention. Then they use their technology to make your website ADA compliant. Small and medium-sized companies will be happy about the attractive pricing.
How does LevelField.ai accomplish all of this? The company’s management was kind enough to share their secret. They use machine learning techniques that are applied to the consumer facing pages of your website. It is an innovative technology that understands the finer structures of the content on your website and makes your website ADA-compliant. Whether your website has audio, video, or just written content with still images; With this technology, your pages can dynamically adapt to user preferences. Your website visitor can choose options like seizure proof, visually impaired, cognitive disability, ADHD friendly, and more. The website automatically optimizes the pages so that the visitor can use your website without any problems.
“Accessibility for our real estate website has always been an issue for us. LevelField.ai made this possible with ease and no downtime, ”said Jordan Burns, IT Manager, Security Pacific Real Estate. “We are so happy to have an ADA compliant website.”
Companies invest a lot of time and resources in making their website a significant revenue driver for their business. Precautions should be taken to ensure that your website does not add to your risks and liabilities by not providing access to the internet and potentially missing out on a large number of potential customers.
“Americans with Disabilities Act information and technical assistance” https://www.ada.gov/
Melton, James – Information and Technical Assistance on the Americans with Disabilities Act, March 30, 2021 https://www.digitalcommerce360.com/2021/03/30/web-accessibility-lawsuits-grow-and-retailers-are -the-main-goals /