P&G Studios and Tougher Than You Suppose Foster Sport Altering Conversations in New Podcast Sequence “Equal Too: Reaching Incapacity Equality”
CINCINNATI – (BUSINESS WIRE) – Today, P&G Studios and the team at Harder Than You Think are launching a new podcast series entitled “Equal Too: Achieving Disability Equality” to highlight the greatest challenges facing the disabled community and start a conversation about what is necessary to promote equality. The podcast, hosted by British television presenter and disability advocate Sophie Morgan, focuses on challenging perceptions, celebrates success and explores how the world can be changed for those who may or may not have a disability. Sophie will speak to some of the best-informed and well-known professionals, influencers and activists about key issues of disability and inclusion.
“Equal Too” is a special six-part series featured on Seneca’s Conversations on Power and Purpose podcast and presented to you by the Seneca Women Podcast Network and iHeart Radio. The series will run in August and September and will feature thought-provoking topics such as:
The legacy of the Paralympic Movement and the lasting impact that hosting the Paralympic Games had on the host cities and beyond
How the legislation for disabled people is changing and what still needs to be done
The way of employment for people with disabilities 70 years after Sir Ludwig Guttmann started using sport to create space for people with disabilities in society
For “Equal Too,” the talented team behind the award-winning Netflix documentary Rising Phoenix brought together a wealth of voices from policymakers, activists, athletes and allies from around the world, including:
Jameela Jamil, actress and presenter, recognized as an advocate for disability rights, LGBTQ + rights, body neutrality and her work as the founder of the I Weigh Community
RJ Mitte, an American actor, lawyer, and philanthropist who was a global champion who shared his experiences with cerebral palsy in hopes of removing the stigma associated with disability
Tatyana McFadden, a Russian-American athlete with 17 Paralympic medals whose disability equality efforts led to the passage of several laws to ensure that students with disabilities have equal access to athletics competitions
Andrew Parsons, Brazilian Sports Administrator and President of the International Paralympic Committee (IPC). The IPC and the International Disability Alliance recently spearheaded the # WeThe15 campaign, a global movement representing the 1.2 billion people with disabilities worldwide
“Because ‘Equal Too’ brings together so many powerful and influential voices, it will help us figure out where the story of Rising Phoenix must go next,” said Greg Nugent, co-founder of Harder Than You Think and creator of Rising Phoenix. “The threads of the conversation are extraordinary and important, and the need to tell the story is more important than ever.”
As the world focuses on the incredible athletes who compete in the Paralympic Games and inspired by the recent launch of the IPC’s # WeThe15 initiative, the largest gender equality movement of its kind, P&G is making a $ 100,000 donation to the Agitos Foundation Disposal. This will help strengthen the work of the IPC to change the perception of young people with disabilities.
“We believe that greater visibility is a critical step in changing perceptions on the path to disability equality,” said Phil Duncan, P & G’s chief design officer and Olympic Games executive. “We all have more to learn, so it’s important for us to highlight the hugely important conversations in ‘Equal Too’. We are also proud to make a monetary donation to the Agitos Foundation, which is doing an incredibly impactful job of creating sustainable awareness for the next generation. ”
Since meaningful discussions about inclusivity are only possible if there are equal voices, “Equal Too” is made possible by a team – from producers to guests to contributors – that consists of more than 60% people who identify as disabled. At the head of the project are two influential women: presenter and executive producer Sophie Morgan and executive producer and story advisor Sinéad Burke. Sophie, who was paralyzed in a car accident at the age of 18, is an award-winning television presenter who has hosted all the Paralympic Games for Channel 4 since the London 2012 Paralympic Games and is one of the first and only female disabled television presenters in the world. Sinéad, the founder of the consulting firm Tilting the Lens, is a small person committed to raising basic accessibility standards to create a world that is disabled-centered and inclusive.
All episodes of the podcast will be published shortly thereafter with downloadable transcripts. In addition, they will be accompanied by subtitled videos showing a deaf sign speaker of British Sign Language, Rinkoo Barpaga. You can download and listen to “Equal Too,” part of Seneca’s Conversations, from the iHeartradio app, Apple Podcasts, or whatever podcast player you use.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trustworthy, high quality and leading brands including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze ®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes companies in around 70 countries around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands. More news from P&G can be found at www.pg.com/news.
About P&G Studios
P&G Studios designs and produces stories to create positive change in society, often highlighting underrepresented voices and good deeds. Like-minded, mission-based creative innovators and innovative NGO organizations partner with P&G Studios to meet the growing demand for authentic stories that uplift and inspire. Recent programs include The Queen Collective and 8:46 films, the National Geographic ACTIVATE series, the documentary series The Tent Mender, the hour-long specials TIME 100 Most Influential People of the Year and TIME Person of the Year, Coded Documentaries and the launch of the Seneca Women’s Podcast Network.
About harder than you think
Harder Than You Think is an independent production company whose goal is to use the power of history to change the way we think. Harder Than You Think was founded and co-founded by Greg Nugent and Godric Smith, former directors of the London 2012 Olympic and Paralympic Games. Greg and Godric’s work includes creating the Heads Together Campaign for Their Royal Highnesses with films that changed the nation’s views on mental health, and creating the Earthshot Prize, which has become the world’s premier award for action on the planet Environment.
Rising Phoenix is a decade-long mission from Harder Than You Think that aims to change the way the world thinks about human potential. The project grew out of the success of Harder Than You Thinks debut film ‘Rising Phoenix’, a landmark, two-time Emmy-winning documentary on the history of the Paralympic Movement released on Netflix in 2020, as well as other films and audio projects in development around the Telling the story of the next decade.
About Seneca women
Co-founded by Ambassador Melanne Verveer, the first U.S. Ambassador on Global Women, and Kim Azzarelli, a corporate, philanthropic, and legal advisor who co-authored the bestselling Fast Forward: How Women Can Achieve Power and Purpose, and Sharon Bowen , a former commissioner for the US Commodity Futures Trading Commission, Seneca Women has sought women’s advancement through signature thought leadership events in Davos, the Metropolitan Museum of Art and the New York Stock Exchange, and Seneca. Accelerate Women’s App, a weekly newsletter and significant partnerships with the public and private sectors. The Seneca Women Podcast Network provides a platform for women’s voices as well as inspiring, purpose-driven, and inclusive content.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the US, reaching nine in ten Americans every month – and with a quarter billion monthly listeners, it has greater reach than any other media company in the US audio leadership spanning multiple Platforms including more than 850 live broadcasters in over 160 markets across the country; through its iHeartRadio digital service, available on 250+ platforms and 2,000 devices; through its influencers; Social; branded iconic live music events; other digital products and newsletters; and podcasts as the # 1 commercial podcast publisher. iHeartMedia is also leading the audio industry with its SmartAudio product in the areas of analytics, targeting and attribution for its marketing partners, using data from its huge consumer base.