Debut in US markets from the July 12, 2021, the 60-second spot will be broadcast nationwide at prime time for eight weeks.
“People with disabilities are not restricted by their limits, they are restricted by an inaccessible network. You are unstoppable. I am unstoppable. We are unstoppable, “said Michael Hingson, Chief Vision Officer of accessiBe who is blind himself. “It is for this reason that I am honored and excited to have worked so closely in creating this campaign. I hope that it not only spreads an important topic but also gives members of the community a sense of empowerment.”
“While internet accessibility is a critical issue, especially as people continue to do almost everything online, conversations about it have not yet made it into the mainstream television world. At accessiBe we believe that this has to change, ”said Shir Ekerling, CEO of accessiBe. “The Unstoppable campaign aims to open the hearts and minds of business owners to recognize the importance of online accessibility.”
accessiBe aims to solve internet accessibility problems through advanced technologies, tools and services and ultimately to realize its vision of making the internet accessible by 2025. The ad follows accessiBe’s recent announcement of the upcoming launch of accessFind, a nonprofit initiative working with leading disability-oriented organizations to provide the first search engine for end-users with disabilities.
accessiBe was established as an innovative AI-supported web accessibility solution that makes websites barrier-free, automated and affordable. AccessiBe’s proprietary technology was founded in early 2018 and scans and modifies website behavior in real time to be accessible to people with disabilities and to be ADA and WCAG 2.1 compliant. In addition, the accessiBe widgets enable users with disabilities to adapt their independence to their individual needs and preferences. Today, accessiBe is an accessible hub providing solutions for businesses of all sizes with services and tools that enable everyone to participate in making the Internet accessible and inclusive. The founding team of accessiBe has extensive expertise in website creation and manual accessibility and has developed the technology in close collaboration with users with visual impairments, epilepsy, motor impairments and cognitive dysfunction. To learn more, please visit: accessibe.com.